Gaps between technology and people are increasing- technology needs to become easier as tools become more powerful.
How can museums and libraries adopt and adapt to new technologies? And stay competitive with customers' time and expectations. Not that there is really any choice, because the alternative is irrelevance.
Concentrate on adopting open standards, open source software, ensure security concerns are met and reorganize and change organizational culture. Start with working on new distribution channels such as facebook and second life, become welcoming and aware of user-generated content, and join and create communities of interest. Many of these opportunities involve surrendering ownership and authority, and possibly giving up control of some outputs. This is one of the ways that IBM "jammed" product development in a collaborative way, committing resources and executive time to implementing ideas that were 'crowdsourced' from within IBM.
Advice:
- Collaborate, collaborate, collaborate.
- Don't build if you can borrow.
- Go to the audience.
- The more you give the more you get.
- Let a thousand voices speak. Remix!!
- Serve a global audience.
- Build local links online.
- RETHINK YOUR ORGANIZATION!
The Obama campaign of 2008 used many of these rules, based on models of community organizing, compared with the more directed and controlled McCain campaign organization. Because the Obama campaign integrated technology tools to manage and monitor the vast quantities of information that were in a perpetual two-way flow, they were more responsive, more nimble, more keyed into local concerns and issues.
The internet revolution will be as disruptive as the printing press. But it will be much faster, totally global, and unpredictable. Cutting the cost of sharing information empowers communities and users. The internet has already cut the cost of sharing information by 99.9%, and is only 15% done. When in doubt, empower users.
Applause, applause.
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