Communities and institutions: Shelley Bernstein (CTO, Brooklyn Museum), Michael Edson (Director of Web and New Media, Smithsonian Institution), Deanna Marcum (Library of Congress)
How do institutions select and engage with outside communities? Resources shrink as outreach grows- who is the most valuable audience of all the ones that you engage in? Decisions are influenced by strategic and policy commitments to one or another group.
Each panelists was asked to present a "provocation"-
Edson: forward progress is impeded by an endless, fruitless debate about authority and trust. He created an animation that will be available here once it is posted by Webwise.
The example chosen is the argument that opening up collections enables people to say things that aren't true about collections, which diminishes the value of the institution. Open knowledge collection and giving away expertise is the future of learning- and people within the institution say things that aren't true about the collections all the time. In any case, people are saying things about your collections already, in places that you aren't engaged in.
Your reputation may not be what you think it is!
Recommended the "Inventors Dilemma" as a good resource on disruptive technology- Sears Roebuck missed the advent of discount retailers, because they were locked into their business model and continued to super-serve their existing audience as it continued to diminish in numbers- while our patrons aren't demanding social media and enhanced content, it doesn't hurt them to have it and allows our institutions to manage/engage in the gradual transition to Web 2.0 society. Institutions should invest in the core concerns of open-ness, rather than "follow particular technologies down the rabbit hole"
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