After a quick Q&A with Aaron Schmidt, with some prevarication from him on how much time and resources from the library are necessary for an ongoing social media outreach strategy-
Next up: Maddie Grant and Lindy Dreyer from SocialFish. They are a social media consulting company working with non-profits.
As a first step, they recommend an initial investigation of looking for your institution on existing online communities- checking the "Word of Mouth" concerning events or institutions that is happening online, then engaging with it to promote your own events, programs and services.
Continuing the Lincoln theme that is being used as the case study for each presenter, 22,000 Facebook users are members of one particular Abe Lincoln group- what is the crossover with your own library community? SF created an Abe Lincoln at DCPL group and used it to publicize library events, which can then be picked up and shared virally by group members to their own communities, friends and groups.
In the example used by the presenters, a promotion of an event to less than a couple of dozen group members resulted in several hundred invitations being sent out via member sharing, and more confirmed attendants than group members. Interesting.
More talking about Twitter.
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